What if you were able to make money while you sleep? In today’s highly digitized world, that is possible in a variety of ways including affiliate marketing. It is not fiction. Over 84 percent of publishers and 81 percent of brands are already using the power of affiliate marketing to market their products.
The statistics don’t stop there. Every year, spending on affiliate marketing increases by 10.1 percent or more, and by 2020 the figure is expected to hit $6.8 billion. In 2018, content marketing generated 3 times the leads by traditional marketers. With 10 percent of Amazon sales going to content marketers from March 2017, opportunities of affiliates to make passive income has never been greater.
What is Affiliate Marketing?
Affiliate marketing refers to a method of marketing products by putting out content on websites and earning an income in the process. The person who does this is known as an affiliate marketer. His or her work is to search for products with the aim of promoting them. The affiliate is then paid part of the profit from the sales.
How Does Affiliate Marketing Work?
We shall look at this from the perspective of the content creator, who in this case is the owner of the affiliate marketing business. An affiliate or publisher can be a company or an individual. He or she looks for the most appealing ways to market the products of the seller. His work is to persuade customers by explaining the benefits and value of a particular product. When the consumer buys the product, the affiliate gets part of the generated revenues.
In most cases, affiliates will market products to specific audiences. The content, as well as the products they promote, have to be in line with the needs of these audiences. Since the affiliate has a personal brand with defined followers, the people who read his or her content is more likely to buy the product.
Here’s how it works:
- You have to register as an affiliate or publisher or a particular product or service. Popular places to register include Amazon Affiliates, Click Bank, and Commision Junction. There are also several affiliate programs associated with numerous companies. Many have an affiliate or partner link somewhere on the company website.
- When creating content on your blog, site, or social media, include a link to the product.
- When your readers click on the link to buy, you will earn a commission. Affiliates get paid in three ways: pay per sale, pay per lead or pay per click. In pay per sale, you will earn a percentage of the price of the product, which is the most common.
Why Affiliate Marketing?
Among the biggest reasons to join affiliate marketing is the opportunity to earn a passive income. It is not like a regular job in which you have to be always active. Once you publish your work, you will keep receiving an income. In other words, you don’t have to sit in front of a computer to earn money.
For an affiliate marketing business, there are no start-up fees. Because of its low cost, affiliate marketing is easy to start. Affiliate programs such as Amazon Associates and Click Banks do not charge any fees.
Quick Tips
If you are an influencer or blogger, try affiliate marketing. What you need is to develop a rapport with your audience and then start promoting products and services through reviews. Stay current with the trends and carefully choose your campaigns. You will never go wrong with affiliate marketing.
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